DRINK WATER

Für was steht diese „message“ und wer steht dahinter, mit diesen Gedanken habe ich mich auf den Weg gemacht um mehr darüber berichten zu können! Zwei der wohl besten Snowboarder kahmen vor Jahren zu diesem Gedanken DRINK WATER in die Welt zu bringen und die jungen Jungs und Mädels zu animieren weg von den Energie Drinks zu kommen, und sich mit natürlichem Wasser den Durst zu stillen. Mehr Info hier->

Austin Smith & Bryan Fox: “It came about as we watched the snowboard industry, and other similar industries, be bought up by energy drink brands peddling their products to kids. Oddly enough, nobody was really opposing them. We figured, as professional snowboarders with an opinion on the matter, we should try and use whatever influence we have, to protest. And for us the best protest is to promote something we do actually support.

We started writing Drink Water on our snowboards and screen-printing sweatshirts in a garage in 2011. As we gave the sweatshirts away to our friends, we learned a lot of other people shared the same thought and Drink Water grew into an initiative, a brand, a movement, and something way bigger than us.”

Drink Water Presents: The Rat Race from Drink Water on Vimeo.

Für den Support dieser genialen Idee, hier mehr zum Einkauf der Hoodies und Shirts: http://www.wedrinkwater.com/collections/goods